Images of organisational culture.
Van Rayne, Cleodene
The present study aimed to explore employee images of organisational culture within a South African organisation. In order to investigate the aim of the present study, the following research question was put forward. What, if any, insights do the images elicited from the employees provide about the culture of the organisation. The present study is classified as a qualitative, non-experimental, and an ex-post facto design. A sample of seven employees from the organisation was interviewed using an explorative technique, which made use of metaphors. The results of the present study indicated that the case study organisation’s culture could be assessed and accessed by means of metaphorical language.
Organisational culture, Organisational change