Exploring the experiences of tourists at heritage sites: the case of Liliesleaf Farm Museum and the Hector Pieterson Memorial & Museum

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dc.contributor.authorMasilo, Hope
dc.date.accessioned2016-10-26T06:41:18Z
dc.date.available2016-10-26T06:41:18Z
dc.date.issued2016
dc.descriptionA dissertation submitted to the Faculty of Science, University of the Witwatersrand, Johannesburg, in fulfilment of requirements for the degree of Master of Science. Johannesburg, March 2016.
dc.description.abstractHeritage tourism has emerged as an important part of tourism growth in the new South Africa. It contributes significantly in demonstrating the diverse cultural offerings that the country has to offer. Struggle heritage is one of the elements that attract tourists to visit South African museums. Using a mixed methods approach of quantitative and qualitative data, this study explored the motivations, experiences and understanding of heritage of 100 local tourists at Liliesleaf Farm Museum (50 respondents) and the Hector Pieterson Memorial & Museum (50 respondents), both based in Johannesburg. This research adds to the debates on how people perceive heritage and how important it is to them. The findings suggest that South Africans desire to visit heritage sites but due to the unavailability of information and inadequate communication between museum marketers and the public, local tourists are less likely to visit. Overall, this study suggests that although creating memorable and unique visitor experiences is essential, being in regular contact with repeat and prospective visitors is paramount for the growth and sustainability of the museum and the continued dialogue of the struggle, as well as the development and advancement of Heritage Tourism in South Africa.en_ZA
dc.description.librarianGR 2016en_ZA
dc.format.extentOnline resource (85 leaves)
dc.identifier.citationMasilo, Hope (2016) Exploring the experiences of tourists at heritage sites: the case of Liliesleaf Farm Museum and the Hector Pieterson Memorial & Museum, University of Witwatersrand, Johannesburg, <http://wiredspace.wits.ac.za/handle/10539/21291>
dc.identifier.urihttp://hdl.handle.net/10539/21291
dc.language.isoenen_ZA
dc.subject.lcshHeritage tourism
dc.subject.lcshHistoric sites--South Africa
dc.subject.lcshHistorical museums
dc.subject.lcshHector Pieterson Memorial & Museum
dc.subject.lcshLiliesleaf Farm Museum
dc.titleExploring the experiences of tourists at heritage sites: the case of Liliesleaf Farm Museum and the Hector Pieterson Memorial & Museumen_ZA
dc.typeThesisen_ZA
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