Faculty of Commerce, Law and Management

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Subject: search.filters.subject.Retail industry

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    Competitive responses to Walmart’s entry into South Africa
    (2014-01-14) John, Lou-Anndree
    Walmart’s entry into South Africa is an example of global expansion that best illustrates the impact of a new market entrant on competitive strategy and industry structure. The research explores the evolving nature of strategy and the forces that contribute to strategy formulation and development, with specific focus on competitive dynamics and industry structure. Building on this foundation, the study determines the impact of a new entrant on the competitive dynamics and industry structure, and thereafter examines the responses of competitors to the threat of a new entrant in the market. The results of this study and thematic content were extracted from a series of semi-structured interviews conducted with retail analysts, market portfolio managers and senior management from companies within the retail sector in South Africa. This source of data was further supplemented with market research reports, written business media and, advertising and promotional campaigns. The findings of the study support the premise that strategic responses of competitors to a new foreign entrant in the retail industry in South Africa are influenced by: a. The competitive landscape as this is shaped by current and forecasted changes on the industry structure in retailing and the macro-environment in South Africa; b. Strategies employed by established retailers to sustain their profitability and market share; c. The Walmart-Massmart alliance, which introduces a new capabilities the alter the competitive dynamics; and d. The changing industry structure and macro environmental factors that affects profitability and market share. The entry of a dominant global retailer in a mature, well established industry therefore alters the competitive dynamics and invariably influences strategy
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    EVOLVING RETAIL STRATEGIES IN THE JOHANNESBURG CENTRAL BUSINESS DISTRICT
    (2014-01-14) Olitzki, Jonathan
    The Johannesburg Central Business District, and the retail in it, has evolved dramatically during the course of its relatively short, but tumultuous history. Having begun with a few small shops serving the young mining town in the late 19th century, the CBD soon became the hub of retail activity for the city and the commercial heart of the country. By the end of the millennium, a combination of political, economic and social factors had resulted in the decline of the city centre and its retail sector. In an attempt to gentrify the CBD, the city’s stakeholders began to implement a variety of urban renewal strategies. Whilst the face and nature of the CBD had changed from what it once was, it began striving to become a “World Class African City”, rather than its previous contrived efforts at being a “European City in Africa.” As the renewal strategies started to gain traction, and the CBD began to stabilise, opportunities began presenting themselves for retailers. The CBD remains a hive of activity for a large population, more representative of the national demographic. An opportunity exists for retailers that are able to adapt to the prevailing nature of the CBD and its citizens. The research seeks to identify how retail has evolved in the Johannesburg CBD, in response to the various changes the city has undergone. Various literature sources dealing with the subject is discussed, and 20 retailers were interviewed to gain an insight into the effects that the decline of the city and the resulting renewal initiatives implemented, have had on the nature and dynamic of retail. The results are aggregated and discussed, with various suggestions presented as to how to the city’s stakeholders may best work together to improve the fortunes of both the city and the retail in it.
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    Perceptions of Internet Marketing Effectiveness within the South African FMCG Retail Sector
    (2012-10-05) Vandayar, Vilashni
    Technology is changing the face of the retail-shopping environment, with many industries adopting online services to either replace or supplement their traditionally “brick and mortar” businesses. The phenomenal growth of the Internet has changed the way business is conducted from the traditional bricks and mortar model and has brought about huge opportunities for both the business and the consumer. Given the profound impact the Internet is having on the way business is conducted, most traditional businesses today have an online presence. Prior research found that although internationally many companies use the Internet as part of their integrated marketing campaigns, the most popular uses of the Internet were product and company information, communication to consumers, and customer service. The purpose of this research was to to evaluate the perceived effectiveness of Internet marketing within the FMCG retail sector in South Africa as an integrated marketing channel. It was found that South African FMCG retailers are using the Internet for the same purposes as international retailers. It was also concluded that South African FMCG retailers do not believe that they are using the Internet to its full potential in terms of being a transactional medium. This is a conscious decision of the retailers, as they believe that the Internet should be used on a more strategic level to engage with their target audience in real time rather than an alternate distribution channel.