3. Electronic Theses and Dissertations (ETDs) - All submissions
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Item "The theory of planned behaviour and how it relates to software piracy".(2009-03-04T07:44:48Z) Van der Schyff, DerekOwing to the ever increasing prevalence of software piracy and the alarming rise in costs to global economies, this research evaluated the Theory of Planned Behaviour and looked to determine if there are any relationships between the constructs under the model and intentions to carry out a specific behaviour, namely the copying of unauthorised computer software. The theory suggests that should attitudes and social norms favour the pirating of software and should the individual have the necessary perceived behavioural control and selfefficacy then they will be more likely to have intention to commit a certain act. A quantitative study looking at 225 individuals from organisations in the fields of manufacturing, finance and information technology was carried out to evaluate the theory’s claims. Correlations and linear regressions were run to analyse the data and it emerged that attitudes were the major predictor of intentions to pirate software accounting for up to 55% of the variance. Despite the perceived behavioural control variable there was significant support for the predictive value of the different constructs under the Theory of Planned Behaviour as well as the construct of self-efficacy.Item Crossing boundaries : using the theory of planned behaviour to explain intention to mix socially with members of other race groups.(2009-01-08T10:07:02Z) Kurian, Hazel ClaireThe aim of this research study is to assess the ability of the Theory of Planned Behaviour (TpB) to explain people’s intentions to interact interracially on a social level. It aims to understand the influence of students’ attitudes, perceptions of social norms and efficacy on these intentions. A questionnaire survey was administered to 226 students (37% White, 31% Black African, 27% Asian and 4% Coloured). The questionnaire was based on the standard format of the Theory of Planned Behaviour (Ajzen, 1991). The TpB model explained 35% of the variability in intention, providing support for its predictive power. The attitude, subjective norm and perceived behavioural control components of the model had good predictive ability demonstrating the usefulness of the model as a means to explain and predict intention to mix interracially. The results indicated that attitudes to mixing was the most powerful predictor of intention to mix inter-racially followed by perceived ability to effect this behaviour. Perception of social norms, while also statistically significant, was the least important factor. The findings suggest that the major obstacles to inter-racial interaction are intergroup attitudes and perceived inability to make such contacts.