3. Electronic Theses and Dissertations (ETDs) - All submissions
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Item Sandton: a linguistic ethnography of small stories in a site of luxury(2018) Kelleher, WilliamThis is a linguistic ethnography that focuses on small stories (Bamberg and Georgakopoulou 2008, De Fina 2009, De Fina and Georgakopoulou 2015, Georgakopoulou 2006a and 2006b, 2008, 2014) within Bucholtz and Hall’s (2005) approach to identity and interaction. These two intersecting theoretical scaffoldings are completed by a geosemiotic approach (Scollon and Scollon 2003) to the discursive environment. The research therefore studies narrative interactions within communities of practice (Eckert and McConnell-Ginet 1992, 2007) across the spaces and fields of the research site of Sandton, Johannesburg; investigating both participant behaviour and discursive environment, in particular with respect to the semiotic landscape. It is a ‘new’ ethnography in that its aim is to better understand the new spaces of South Africa’s cities (Duff 2014). Methodologically the narrative interactions of participants are plotted onto the space of Sandton using GIS technology. This allows attention to be brought to the trajectories of participants and thus to change in interactive style, role and behaviour as participants enter, remain within and leave the site. Three principles of identity and interaction are explored and unpacked in depth for this linguistic ethnography: emergence, positionality and relationality. In addition to a focus on the site itself and its socio-historic processes, this thesis examines the trajectories across the space of the site, institutional discourse and practice through four emblematic companies and, finally, the ‘Born Free’ or ‘millenial’ participants. Through the different participants the research seeks to give an account of the subjectivities and understandings that will be relevant to the present, and future, of the site, and of the country. Axes of investigation are emergence of identity work, masculinity, religion, modernity, codeswitching, positionality with respect to macro, meso and micro discourses and interaction, and tactics of intersubjectivity (Bucholtz and Hall 2004b).Item Linguistic landscape and the local : a comparative study of texts, visible in the streets of two culturally diverse urban neighbourhoods in Marseille and Pretoria.(2014-07-25) Kelleher, WilliamThe thesis concerns the linguistic landscape (LL) of two neighbourhoods, one in Pretoria, South Africa, and the other in Marseille, France. This is a longitudinal study whose data was collected over two years of site visits. LL are explored in terms of both space and place. In terms of place, they are seen to be constitutive of a sense of place, allowing insights into memory, aspiration, and familial and cultural networks. Spatially, they are seen to realise a politics where design and distribution of LL are markers of power and modality. Analysis takes its point of departure in geosemiotics. Artefacts of LL are interpreted as sites of encounter of four cycles of discourse: the interaction order, habitus, semiotics of place and visual semiotics. The focus is on understanding LL artefacts, their production and reception, as a nexus of practice. Methodologically, walking - as a creative practice, and as an actualisation of the place and space of the neighbourhood - is chosen for photographing LL, for observing interactions and for meeting participants to the research. In examining habitus, the discourses, literacy and narratives of the people who live, work and pass through the site are compared. Deep social and economic similarities are noted between the two sites. Exploration of the semiotics of place brings to light regularities in the features of formal and informal LL, the nature of participation with and subversion of these texts, but also disparities among producers and receivers in terms of literacy, access, the socio-cultural and the socio-economic. Visual semiotic analysis continues these findings and it is noted that global and local discourses of identification, aspiration and self-stylisation circulate transversally in the sites. LL are taken to realise a politics of space when multimodal analysis of composition and modality is extended to the streetscape, as LL ensemble. A key facet of the research is the interpretation of informal LL. Their inclusion challenges existing LL methodologies by flagging the necessity to ground quantitative findings ethnographically.