ETD Collection

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    Assessing stakeholder perceptions of effectiveness of Namibia's communications regulatory framework
    (2014-03-18) Stanley, Shanapinda
    Communications regulatory frameworks are established to achieve affordable pricing, consumer welfare, innovation and competition. A regulatory framework is therefore endowed with regulatory governance measures and regulatory incentives to enable it to achieve these purposes. In applying these measures and incentives, the framework becomes effective, or ineffective, if the framework fails. The purpose of this qualitative exploratory study was to assess the perceptions of the stakeholders on the effectiveness of the types of governance measures and incentives implemented in Namibia because stakeholders are involved in the success or failure. The study of perceptions are important because they offer insight of informed stakeholders of how policies, laws and regulations are implemented for whom those policies, laws and regulations are designed, implemented and meant to impact. Such insights can inform the design of recommendations on how these measures and incentives can be improved to make the regulatory framework more effective, as it has done in this study. One of the main findings of the research was the perceived conflict of interests between the ICT policy role of the Ministry of ICT and its shareholder role over Telecom Namibia, negatively impacting on competition and putting privately owned licensees at a market disadvantage. The conclusion was that this regulatory governance design measure conflicts with the regulatory framework and requires legislative amendment and a re-design of the framework to achieve the regulatory purpose of competition and improve Namibia’s regional and global competitiveness.
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    Exploring consumer intentions to use the M-pesa financial service: a comparative study of low-income communities in Kenya and South Africa
    (2013-03-15) Osah, Olam
    Abstract Recent times have witnessed increasing availability of mobile technology-based products/services in developing regions such as Africa. However, the extant literature has not traditionally focused on understanding the adoption and use of these technologies by consumers in these parts of the world. This gap cannot be ignored and the need to investigate consumer intention to use mobile based-technology in this region is becoming paramount to their successful implementation. One such mobile-based technology is the M-pesa financial service. The current study merged appropriate theories that could predict consumer intention to use this M-pesa service in two African countries, Kenya and South Africa. First, the two countries were compared in an attempt to provide an explanation of why the launch of the M-pesa service has been more successful in Kenya than in South Africa. It then examined the effects of the Technology Acceptance Model variables (perceived usefulness and perceived ease of use), subjective norm from the Theory of Reasoned Action, self efficacy from the Social Cognitive Theory, and six dimensions of Switching Costs, on consumers intention to use M-pesa. To measure the study’s variables, validated scales from the IS literature, social psychology literature, and economics literature were identified and adopted. Data were collected using paper based survey instruments from individuals residing in low-income communities in Kenya (N=265) and South Africa (N=150), thus a total of 415 responses. The results indicate there are correlations between all variables and intention to use, however, only perceived usefulness, perceived ease of use, and subjective norms have a direct influence on intention to use M-pesa. The model explained 33.1% of the variance in intention to use M-pesa. The results suggest that while switching costs do not have a direct influence on intention to use, some of their effects are mediated in predicting intention to use. Thus, this study has paved the way for future testing and enhancement of the study’s model. The study’s contribution to theory and practice are also presented.