ETD Collection

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Author: search.filters.author.Kelbrick, Anthony RobertSubject: search.filters.subject.Automobile industry and trade -- South Africa.

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    Opportunities for effective diversity management in the motor industry.
    (1997) Kelbrick, Anthony Robert
    A product of the dynamic changes undergone by industry over the past number of years has been the diversification of the workforce. This is placing a formidable challenge before management, not only to maintain, but under the new conditions of globalisation, to improve Levels of productivity. The purpose of this exploratory study was to establish what actions management of the motor industry could take to manage this diverse workforce in order to ensure maximum productivity and motivation. The findings highlighted personal attributes of managers manager integrity, communication, equality and as being of overriding importance. In particular, upgrading of employee skills were the main requirements. In order to address those behavioural aspects, it is recognised that a fundamental change in corporate culture is required. In conclusion, and in line with the literature reviewed, to become effective in diversity management, an organisation must be prepared to undergo a long-term transition.