Browsing by Author "Mjindi, Mathew"

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    Exploring the relevance of Garrett's elements of UX design in contemporary design practices through a local Fifa (EA) esports mobile app prototype
    (University of the Witwatersrand, Johannesburg, 2024) Mjindi, Mathew
    User Experience (UX) design is a constantly evolving field. This factor requires designers to continually review UX frameworks and assess whether they still meet the demands of advances in technology and user needs. The study focuses on one of the prominent foundational UX frameworks (Garrett’s framework) for its user-centred approach and comprehensive structure of the UX design process. It aims to investigate the relevance of Garrett’s framework, which is described in his 2011 book ‘The Elements of UX: User Centered Design, for the Web and Beyond’. The study also applies Garrett’s framework in the development of a local FIFA (EA) eSports mobile app prototype. The research problem focuses on meeting contemporary user needs while addressing the challenge of integrating UX theory with practical design implementation. The objective of the research is to examine areas where Garrett’s framework is still effective or may be limited, including identifying potential improvements. This is carried out in the context of contemporary design practices to address the needs and expectations of today’s users. The study applies a mixed method approach to establish a comprehensive investigation of Garrett’s framework, with both quantitative and qualitative research. The sampling techniques applied were purposive and convenience sampling, within the premises of a private college in Johannesburg. Data were collected through interviews with academic practitioners and an online survey completed by a sample group of ‘Gen Z’ eSports enthusiasts. The online survey prompted participants to evaluate the FIFA (EA) eSports mobile app before responding to the survey questions rating their experience with the prototype. The study concludes that Garrett’s framework is still a relevant and effective tool for a structured foundation for UX design. It does, however, need enhancements to meet contemporary UX practices and user needs. The study recommends integrating methodologies and approaches such as Lean UX, Agile UX, data analytics, responsive design, and emotional design to offer more comprehensive strategies.