Browsing by Author "Makhathini, Silindile Charmaine"

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    Branding and Social Identity in Consumer Decisions and Retail Consumption in South Africa post covid-19 lockdown
    (University of the Witwatersrand, Johannesburg, 2023) Makhathini, Silindile Charmaine
    Consumer behavior continues to evolve, a phenomenon accentuated by various factors, notably the recent COVID-19 pandemic. Globally enforced lockdowns mandated by governments compelled individuals to seek new survival strategies, prompting shifts in their purchasing patterns. The restrictions on movement necessitated a surge in online shopping. Additionally, the pandemic fostered panic-driven bulk purchases, as consumers sought means of survival without adequate information on the duration of the crisis (Loxton et al., 2020)