Browsing by Author "Joy Cheng"
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Item Brand authenticity influence on young adults luxury sneakers brand preference The mediating role of brand imageNeo Ligaraba; Joy Cheng; Nompumelelo Ndungwane; Brighton NyagadzaItem The Shift Towards PlantBased Lifestyles Factors Driving Young Consumers Decisions to Choose PlantBased Food ProductsMarike Venter De Villiers; Joy Cheng; Lorna Truter