Browsing by Author "Chanetsa, Edphan Peter"

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Business strategies in a hyperinflationary environment: the case of Air Zimbabwe
(2011-03-23) Chanetsa, Edphan Peter
Strategic theory prescribes the formulation and implementation of strategies in either fairly stable macroeconomic environments or for environments in economic crises which are normally characterised by downturns in the economic cycle. Strategic theory does not specifically prescribe the type of strategies that an airline can pursue when competing in a hyperinflationary environment. This study therefore aims at identifying what strategies were available to an airline that would find itself competing in a hyperinflationary environment and more specifically, identifying the optimal strategy to pursue. The research method used was a qualitative case study of Air Zimbabwe which is currently operating in a hyperinflationary economy. In-depth, structured interviews were conducted to obtain the views of members of top and middle management who are involved in the management of the airline. The study found that slow decision making in responding to changing market dynamics as a result of being a state-owned parastatal, and the failure to generate sufficient foreign currency when needed, has negatively impacted on the airline's performance and threatened the airline's continued viability. In addition, total quality management as a driver of an operational effectiveness strategy was identified as the preferred strategy to pursue, which should lead to operational efficiency and cost containment. The study may be useful in highlighting the strategic options available to airlines that seek either competitive advantage or continued viability when operating in a hyperinflationary environment.
The effects of COVID 19 on consumer mobile and online purchase behaviour
(University of the Witwatersrand, Johannesburg, 2023) Chanetsa, Edphan Peter; Saini, Yvonne K.
There obtains an acute paucity of research on the how Covid-19 impacted consumer online and mobile application purchase behaviour in South Africa. Much of the work done on the impact of the pandemic on consumer behaviour has primarily focused on one aspect: online purchase behaviour. This study sought to assess the effects of the restrictions of the novel Covid-19 virus on consumer mobile and online purchase behaviour. The main objective was to understand the impact of Covid-19 related restrictions on mobile application purchase intention in grocery shopping. Similarly, the study also sought to understand the impact of Covid-19 related restrictions on online (desktop/laptop) purchase intention in grocery shopping. An online survey was conducted wherein 345 responses were obtained. The study employed a mixed methodology approach with the primary analysis being done quantitatively employing path analysis to establish the existence of causal links between Covid-19 restrictions and consumer behaviour in terms of both direction and magnitude. Regression analysis was further carried out to corroborate the findings of the path analysis. The qualitative aspect of the analysis was primarily employed to buttress the results of the quantitative analysis. The results showed that Covid-19 had a significant and positive impact on mobile and online consumer behaviour in South Africa. The advent of the pandemic caused an increase in the uptake of alternative means of making grocery purchases. Specifically, the institution of Covid-19 restrictions produced a substitution effect wherein digital purchase platforms were preferred to in-store purchases of groceries. Consequently, all the hypotheses developed by the study proved to be robust as they were confirmed by the results