Browsing by Author "Brighton Nyagadza"
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Item Brand authenticity influence on young adults luxury sneakers brand preference The mediating role of brand imageNeo Ligaraba; Joy Cheng; Nompumelelo Ndungwane; Brighton NyagadzaItem The influence of Covid19 on consumer behaviour A bibliometric review analysis and text miningAbu Bashar; Brighton Nyagadza; Neo Ligaraba; E. T MaziririItem Innovation conviction innovation mindset and innovation creed as precursors for the need for achievement and womens entrepreneurial success in South Africa entrepreneurial education as a moderatorEugine Maziriri; Brighton Nyagadza; Tinashe ChuchuItem Prognosticating anthropomorphic chatbots usage intention as an ebanking customer service gateway cogitations from ZimbabweBrighton Nyagadza; Asphat Muposhi; Gideon Mazuruse; Tendai Makoni; Tinashe Chuchu; E.T Maziriri