Promotion of inclusive insurance by a South African InsurTech company
| dc.contributor.author | Nhlapo, Zanele Cynthia | |
| dc.contributor.supervisor | Totowa, Jacques | |
| dc.date.accessioned | 2025-02-11T07:55:46Z | |
| dc.date.issued | 2024 | |
| dc.description | A research report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024 | |
| dc.description.abstract | This study examines the strategies an insurance technology company deployed to promoteinclusivity within the insurance sector across its operational markets in South Africa,Uganda, Ghana, Zambia, Côte d’Ivoire, and Cameroon. This research focuses on the SouthAfrican market within the context of a multinational corporation. The name of the companyunder study is concealed for ethical reasons. Employing qualitative research, this studyexplores how an insurance technology company utilises digital technologies to offer easilyaccessible and unique insurance products such as prepaid hospital, funeral and life cover.The company focuses on aiding underserved communities and promoting financial inclusionand sustainable development. Despite a generally low insurance penetration in Africa andthe slow uptake of technological innovations among established insurers. This specificinsurance technology company stands out as a pioneer in embracing digital solutions to meetinsurance needs. The research identifies barriers to insurance adoption, analyses the use ofdigital technology in enhancing accessibility, and evaluates the company's strategies forimproving affordability and customer satisfaction. The study finds that an insurancetechnology company's innovative approaches, such as mobile technology utilisation andstrategic partnerships, have significantly increased insurance coverage and provided a safetynet for vulnerable populations, which has implications for the scalability of similar modelsin comparable markets. The research contributes to the academic discourse on insuranceinclusion, highlighting the role of InsurTech in achieving Sustainable Development Goalsset by the United Nations and providing recommendations for further enhancing the reachand impact of insurance technology initiatives. As such, the study takes its place among otherstudies in the disciplines of business leadership and management | |
| dc.description.submitter | MM2025 | |
| dc.faculty | Faculty of Commerce, Law and Management | |
| dc.identifier.citation | Nhlapo, Zanele Cynthia . (2024). Promotion of inclusive insurance by a South African InsurTech company [Master’s dissertation, University of the Witwatersrand, Johannesburg].WireDSpace. | |
| dc.identifier.uri | https://hdl.handle.net/10539/43831 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witwatersrand, Johannesburg | |
| dc.rights | © 2025 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg. | |
| dc.rights.holder | University of the Witwatersrand, Johannesburg | |
| dc.school | WITS Business School | |
| dc.subject | InsurTech | |
| dc.subject | Financial Inclusion | |
| dc.subject | Digital Technologies | |
| dc.subject | Under-served Markets | |
| dc.subject | Inclusive insurance | |
| dc.subject | UCTD | |
| dc.subject.other | SDG-8: Decent work and economic growth | |
| dc.title | Promotion of inclusive insurance by a South African InsurTech company | |
| dc.type | Dissertation |