The influence of costs, quality and on-time delivery on South African automotive component suppliers' customer relationship

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dc.contributor.authorGumede, Cyril Sabelo
dc.date.accessioned2018-02-09T10:10:35Z
dc.date.available2018-02-09T10:10:35Z
dc.date.issued2016
dc.descriptionA research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing Management, Johannesburg, 2016en_ZA
dc.description.abstractThe South African Automotive industry contributes 7% of the country’s GDP. It is part of the global automotive industry as most of the local original equipment manufacturers (OEMs) are linked to or owned by global manufacturers. The South African automotive component suppliers are also part of this international automotive market by virtue of supplying components to these automotive OEMs. The purpose of the study is to investigate the influence of costs, quality and on-time delivery on South African automotive component suppliers’ customer relationship. Qualitative research (semi-structured interviews) was used to conduct the research. In this study, the findings indicate that costs, quality and on-time delivery have an influence on South African automotive component suppliers’ customer relationship. The study concludes by highlighting the importance of competitive priorities such as costs, quality and on-time delivery in mediating relationship between South African automotive component suppliers and their customers or original equipment manufacturersen_ZA
dc.description.librarianGR2018en_ZA
dc.format.extentOnline resource (xi, 125 leaves)
dc.identifier.citationGumede, Cyril Sabelo (2016) The influence of costs, quality and on-time delivery on South African automotive component suppliers' customer relationship, University of the Witwatersrand, Johannesburg, <https://hdl.handle.net/10539/23838>
dc.identifier.urihttps://hdl.handle.net/10539/23838
dc.language.isoenen_ZA
dc.subject.lcshAutomobile supplies industry--South Africa
dc.subject.lcshCustomer relations (Management)
dc.titleThe influence of costs, quality and on-time delivery on South African automotive component suppliers' customer relationshipen_ZA
dc.typeThesisen_ZA
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