From "ghetto" to mainstream: Bollywood in South Africa

Show simple item record Ebrahim, Haseenah 2011-05-16T13:46:46Z 2011-05-16T13:46:46Z 2008
dc.identifier.issn 1812-5441
dc.description 13(2) en_US
dc.description.abstract This essay explores two aspects of the Bollywood "phenomenon" as it has played out, in the past decade, in South Africa - a part of the Indian diaspora where the popularity of the Hindi-Indian cinema has an established history. Firstly, the article maps the expansion of Bollywood beyond the Indian diasporic audience to so-called "crossover" audiences, a phenomenon I have labelled the "mainstreaming" of Bollywood in South Africa. Secondly, it examines developments in relation to the expansion of Bollywood - South African film industry co-operation, including Bollywood's use of South Africa for location shooting. en_US
dc.language.iso en en_US
dc.publisher Scrutiny2 en_US
dc.title From "ghetto" to mainstream: Bollywood in South Africa en_US
dc.type Article en_US

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