SUPPLY CHAIN COLLABORATION
Date
2011-05-10
Authors
Lazanakis, Chris
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Abstract
The purpose of this project report was to develop a conceptual model that could be
used to examine collaboration within its particular supply chain for the Web Printing
industry. Although the model is based on literature not necessarily related to the Web
Printing industry, it is suited for any industry that needs to improve collaboration
within its supply chain.
The findings from the research show that the industry in question can benefit by
investigating the proposed model. For effective collaboration, information sharing is
of cardinal importance.
Respondents have indicated through the questionnaires that firstly, trust and
commitment do not exist for all members in the supply chain.
Access to information and on-line information in particular is limited. This affects
much needed supply chain visibility that is vital for collaboration. Another important
factor is the lack of an integrated information infrastructure to support information
sharing.
The industry’s access to technologies for improved supply chain collaboration is also
a major factor impeding successful communication and thus collaboration within and
across the supply chain
Description
MBA - WBS
Keywords
Supply chain management, Printing industry