A FRAMEWORK FOR INVESTIGATING THE INFLUENCE OF SOCIAL CONTEXT ON
Date
2011-04-04
Authors
Dixon, Sugnét
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Presently very little is known about techniques and tools available and effective during a process of
strategising. Partly the problems reside in the normally macro level approach taken during
investigations into strategising. A study aimed at determining how to facilitate strategic session
requires investigation into factor influencing the micro activity level where little theoretical
knowledge exists. Understanding the practical activity level also requires building links between
the micro and macro level. A micro approach must also acknowledge the importance of the macro
context.
This research will establish a framework for investigating the process of strategising, with the aim
of investigating the influence of social context on the process of strategising at a micro level.
A theoretical approach is utilised, adopting a framework based on the synthesising of activity
theory and structurational theory.
The applicability of Activity Theory as a framework is established in that it crosses the divide
between the macro and micro level while being objective orientated. The importance of social
context as a mediator connecting individuals during a strategising session is established.
Such framework could be utilised to enhance the understanding and therefore the success of
strategising for most organisational processes within both the corporate and governmental
environment.
Description
MBA - WBS
Keywords
Activity theory, Strategic planning