Employee Volunteerism in Corporate
Date
2011-03-31
Authors
Crease, Morag
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Abstract
The purpose of this research was to identify which employees volunteer for an
organisation’s Corporate Social Investment (CSI) programmes. Second, the purpose
was to understand the benefits to the employees who volunteer as well as the benefits
to the employer as a result of their employees’ volunteering. The research was carried
out at African Bank, a South African financial services organisation.
The investigation included both qualitative and quantitative phases. The quantitative
research took the form of a self-completed questionnaire. One hundred and seventy
seven questionnaires were processed. The qualitative research took the form of a oneon-
one interview with ten executives of African Bank.
The main findings of this research were that female employees between the ages of 30
to 40 who hold down a supervisory or management position are the employees most
likely to volunteer.
There are many benefits for the employee, such as skills enhancement in areas such as
teamwork, communication, and improved relationships with colleagues. Among the
benefits for the employer, the research showed that employees were more committed to
African Bank as a result of their CSI involvement but not necessarily more productive. A
shared benefit for the employee and employer was the pride employees developed
working for African Bank through the organisation’s CSI volunteer initiatives.
Description
MBA - WBS
Keywords
Corporate social investment, Volunteerism