The future roles and functions of South African bank branch managers.
Date
2011-03-28
Authors
Buthelezi, Bheje Nkululeko Freedom
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Abstract
This study investigated perceptions of South African bank Branch Managers
about their future role in the changing banking environment and the influence of
demographics on these. A comparison of the perceptions of Branch and Area
Managers was attempted.
A questionnaire, with 21 variables, developed by Deng, Moutinho & Meidan
(1991) was used to collect data First National Bank managers. The 215
responses received were subjected to mean score analysis, factor analysis,
correlation analysis and Chi-square testing.
The results confirmed that marketing activities would become important in the
future role of bank Branch Managers, identified three dimensions for clustering
the roles of future Branch Managers and found that the demographic features of
branch managers would influence their perceived roles in the future. A low
response rate from Area Managers prevented conclusive confirmation that their
perceptions do not differ from branch managers’ perceptions.
Description
MBA - WBS
Keywords
Banking