Opportunities for effective diversity management in the motor industry.
Date
1997
Authors
Kelbrick, Anthony Robert
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Abstract
A product of the dynamic changes undergone by industry
over the past number of years has been the
diversification of the workforce. This is placing a
formidable challenge before management, not only to
maintain, but under the new conditions of
globalisation, to improve Levels of productivity. The
purpose of this exploratory study was to establish
what actions management of the motor industry could
take to manage this diverse workforce in order to
ensure maximum productivity and motivation. The
findings highlighted personal attributes of managers
manager integrity, communication, equality and
as being of overriding importance. In particular,
upgrading of employee skills were the main
requirements. In order to address those behavioural
aspects, it is recognised that a fundamental change in
corporate culture is required. In conclusion, and in
line with the literature reviewed, to become effective
in diversity management, an organisation must be
prepared to undergo a long-term transition.
Description
A Researoh report submitted to the Faculty of
Management, University of the Witwatersrand, in
partial fulfillment of the requirements for the degree
of Master of Management.
Keywords
Automobile industry and trade -- South Africa., Affirmative action programs -- South Africa., Diversity in the workplace -- South Africa.