South-south migration: an ethnographic study of an Indian business district in Johannesburg

Abstract

Fordsburg, in central Johannesburg (Joburg) is a globally connected locality hosting 15-20 thousand visitors every month from all over the world. Fordsburg is a microcosm of Johannesburg’s cosmopolitanism and bears a distinctly South Asian flavour. With a growing south Asian and Indian presence, it has assumed the name ‘Indian market of Johannesburg’. The dedication of the shopkeepers to keep prices low and the options of good bargains for consumers has helped the area to develop its own identity. The passion to rise upwards among newly arrived south Asian migrants marks the mood throughout Fordsburg market.1 This thesis will provide insights on Fordsburg as an area for Indian businesses deriving stories of businessmen, and labourers from various backgrounds, professions and nationalities. [No abstract provided. Information taken from introduction]