Lessons from media darlings: gender, context and celebrity culture
Date
2015-03-13
Authors
Suparsad, Viraj
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Abstract
In examining select media coverage of media darlings Khanyi Mbau and Deepika
Padukone this study explores the manner in which South African and Indian media
shape public understandings of gender. Theoretically centred within the realms of
celebrity culture and postfeminism this study explores the role the media plays in the
process of teaching the audience about gender, which is notably a learned experience.
Furthermore, the study examines the ideals of gender that are disseminated through
the content about the media darlings in question.