The impact of income-generating strategies at newspapers: a study of Geld

DSpace/Manakin Repository

Show simple item record

dc.contributor.author Ueckermann, Helen
dc.date.accessioned 2006-10-31T14:48:23Z
dc.date.available 2006-10-31T14:48:23Z
dc.date.issued 2006-10-31T14:48:23Z
dc.identifier.uri http://hdl.handle.net/10539/1552
dc.description 0302222N, Helen Ueckermann Research report for Masters degree.2005 en
dc.description.abstract Newspapers are operating in a changing media environment where commercial pressures have in some cases diluted the information, education and publicity functions of traditional journalism. This research report looks at strategies to attract advertising at publications and the impact of these strategies on journalistic operating approaches, media organisation and culture as well as certain aspects of content, with specific reference to the personal finance magazine Geld, which is published as part of the Afrikaans Sunday newspaper Rapport. The research question is framed in the context of a concern in media studies and the South African media publishing environment about increasing commercialisation and its effect on the role of journalism in society. I employed the research methods of content analysis, quantitative and qualitative, and in-depth interviews to explore the subject. en
dc.format.extent 369808 bytes
dc.format.extent 69554 bytes
dc.format.extent 104826 bytes
dc.format.extent 56428 bytes
dc.format.mimetype application/pdf
dc.format.mimetype application/pdf
dc.format.mimetype application/pdf
dc.format.mimetype application/pdf
dc.language.iso en en
dc.subject Geld en
dc.subject income en
dc.subject newspapers en
dc.subject Fanus Gous en
dc.subject Rapport en
dc.title The impact of income-generating strategies at newspapers: a study of Geld en
dc.type Thesis en


Files in this item

This item appears in the following Collection(s)

  • ETD Collection
    Thesis (Ph.D.)--University of the Witwatersrand, 1972.

Show simple item record

Search WIReDSpace


Browse

My Account

Statistics