The influence of cultural dimensions on entrepreneurial intention in Madagascar's rural areas
Date
2014-07-10
Authors
Ratsimanetrimanana, Fenosoa A.
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Abstract
Understanding the triggers of the intention was, is and will be at the heart of
scholars’ preoccupations when dealing with the universe of entrepreneurship.
This unique pioneering research aimed at comparing the Malagasy main ethnic
groups in terms of measures of cultural dimensions and perceived desirability
and examining the effects of this perceived desirability on the relations between
cultural dimensions and entrepreneurial intention.
A non-experimental cross-sectional survey, based on a cluster sampling with
quota approach comprising three sub-samples of ethnic groups and a
structured questionnaire directly administrated by trained interviewers, was the
source of data of the research. The use of relevant robust statistical tests
characterised the data processing of the research, which revealed that there is
no important difference in the measures of cultural dimensions among main
ethnic groups in Madagascar’s rural areas. The level of perceived desirability
and the relationships between cultural dimensions and entrepreneurial intention
are not importantly moderated by perceived desirability among the main ethnic
groups in Madagascar’s rural areas. Furthermore, it has been discovered that to
some extent, Madagascar would not be a country of ethnic diversity and
beginning to understand the Malagasy entrepreneurial profile based on cultural
dimension, perceived desirability and entrepreneurial intention is possible.
Within the context of an unprecedented level of poverty of the population of
Madagascar, which strangles the way to a harmonious and sustainable
development, the findings of the research would make an invaluable
contribution to the setting up or the refining of policies and strategies targeting
the promotion of entrepreneurship in general and self-employment in particular.
It is broadly acknowledged that the key to alleviating poverty is based on the
encouragement of self-employment of all individuals.
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Keywords
Madagascar, Ethnic groups, Entrepreneurship, Economic conditions, Poverty