Attributes of the Employee Value Proposition for South African MBA students

Date
2012-10-08
Authors
Rajha, Yuva-Rani (Chetty)
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
In today‟s labour market, organisational success in the war for talent is viewed as the ability to attract and retain MBAs. Within the South African context, organisations must step up to the challenge and meet their employees‟ needs to win this war otherwise someone else will. Against this backdrop, this study identifies and evaluates the significant attributes of an appealing Employee Value Proposition for South African MBAs. An online survey was presented to MBAs to partially rank order their 10 most preferred attributes out of a possible 22 attributes. The study statistically compared the attributes selected by MBAs using a quantitative technique called the Shotgun stochastic parameter estimation algorithm to identify the most significant attributes preferred by MBAs. On the basis of the survey results, statistically significant differences were found overall within South Africa when compared with similar studies. In terms of gender differences, preferences for the attributes between males and females display overall similar patterns. On the other hand, the preferences across the different generations reveal nuances that require elaboration. In summary, Compensation remains the most important driver of attraction, while several other core drivers also feature rather prominently, including: Job Meaning, Purpose and Impact; Future Career Opportunities; Work–life Balance; Empowerment and Development Opportunities
Description
MBA thesis - WBS
Keywords
Employee value proposition, Talent management
Citation
Collections