New media influences on the public broadcaster's content value chain and business model

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dc.contributor.author Khan, Imraan Dawood
dc.date.accessioned 2012-09-21T11:16:22Z
dc.date.available 2012-09-21T11:16:22Z
dc.date.issued 2012-09-21
dc.identifier.uri http://hdl.handle.net/10539/11976
dc.description.abstract The emergence of new media technologies has influenced the broadcasting marketplace causing it to evolve and become more competitive. The various platforms that new media technologies have made available for content repurposing and the increased number of channels available via digital television and radio has altered the landscape of the public service broadcaster in an unprecedented manner. Thus, questioning its viability amongst the other private media organisations whose core focus is on commercialisation of content rather than serving the public interest. Based on the case study of the South African Broadcasting Corporation (SABC), this study articulates the influence of new media broadcasting on the public broadcaster’s business model and value chain. It investigated the legitimacy of public service broadcasting in the new media age. This study examined the current status of the SABC’s broadcasting policy and concluded that there is urgency for policy revisions to be fast tracked. en_ZA
dc.language.iso en en_ZA
dc.subject Public service broadcasting en_ZA
dc.subject New media technologies en_ZA
dc.subject South African Broadcasting Corporation en_ZA
dc.subject Business model en_ZA
dc.subject Value chain en_ZA
dc.title New media influences on the public broadcaster's content value chain and business model en_ZA
dc.type Thesis en_ZA


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