The impact of corporate subculture dimensions on affective commitment in a South African financial institution

Date
2012-09-10
Authors
Naude, Leonard Louw
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Abstract
This study investigates the relationship between perceived corporate subculture and affective commitment in a South African financial institution. The impact of corporate culture on affective commitment has been previously noted, but there is a lack of research investigating the impact of corporate subculture on affective commitment, especially in South Africa. To assess the impact of corporate subculture on affective commitment three types of subcultures were identified namely: innovative-, supportive- and bureaucratic subculture. A research survey of 62 employees in the Integrated Processing Centre of Standard Bank in Johannesburg, South Africa, was used to collect the data needed for this study. Research results were obtained using a correlation analysis and multiple regression analysis. The main findings of this research are that all three identified subculture have a positive impact on affective commitment. Innovative subculture has the strongest significant positive impact on affective commitment. Supportive subculture has a weaker positive impact on affective commitment with bureaucratic subculture having the weakest positive impact on affective commitment. The results of this study suggests that if organisations want to have a significant positive impact on the affective commitment of their employees, they not only need to focus on the organisational culture as a whole, but place greater emphasis on the fact that the leaders in the organisation cultivate an innovative and supportive subculture in their respective units. This can be done by creating an exciting, entrepreneurial, dynamic, stimulating yet safe, trustworthy and harmonious culture, which will generate positive attitudes towards being a member of that specific organisation.
Description
MBA thesis (WBS)
Keywords
Corporate subcultures, Commitment
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