Fantasy in children's animated commercials: a comparative study of Nestle's television advertising in South Africa
Date
2012-02-09
Authors
Naran, Ajay
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Abstract
With the invention and development of media technologies such as radio, television
and the Internet, advertisers have welcomed and embraced these advancements for the
purpose of selling products to the masses. Advertisers have considered television to
be an effective and popular technology for marketing and communication; and
animation has been used extensively in advertising. My proposed research will
attempt to explain the reason for the widespread use of animation in television
advertising aimed at children. Thus, through an examination and understanding of
historical and contextual factors that may have influenced two South African
animated television commercials, my research will attempt to highlight why the
medium of animation was utilised and thought to be appropriate and appealing to
children.
Description
M.A., Faculty of Humanties, University of the Witwatersrand, 2011