Influence on the level of Employee Engagement in a South African pharmaceutical organisation
Date
2011-11-11
Authors
Koma, Thato
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Abstract
The primary aim of this research is to identify the factors influencing employee engagement at a pharmaceutical organisation in South Africa. Employee engagement is deemed in this research to be the overall commitment of an employee to the psychological, social and cultural identity of an organisation. Face-to-face interviews were conducted at the case site with a number of managers to ascertain the company‟s engagement drivers. A questionnaire survey was also conducted with all Lundbeck SA staff to capture their views on engagement drivers within the company. Secondary data was collected from the company‟s official website and other available company documents. Responses from all these sources were analysed qualitatively to discern comparisons and contrasts in viewpoints on engagement. Responses were also discussed within the context of extant conceptual and empirical literature on employee engagement. Finally, recommendations are made to enhance engagement based on the outcome of this research. The study noted that Lundbeck SA devotes enormous time and resources to creating an enabling environment for employee engagement. Lundbeck SA is a unique case with a „best practice‟ engagement strategy and engagement practices that are culturally relevant, thus applicable in most South African organisations. The study also contends that the intent and purpose of Lundbeck SA‟s strategy are underscored in the literature, thus universally justifiable. However, the aptitude for South African organisations to adopt similar practices is uncertain, due to the evidently foreign cultural foundations that underlie Lundbeck SA‟s management practices which defy the cultural rules of accepted management behaviour in the South African cultural context.
Description
MBA thesis - WBS
Keywords
Human resources, Employees, Pharmaceutical companies