Statistics for An empirical study of fictitious human spokes-characters: the use of video game characters as brand endorsers to improve the purchase intentions of consumers
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An empirical study of fictitious human spokes-characters: the use of video game characters as brand endorsers to improve the purchase intentions of consumers | 26 |
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October 2024 | 0 |
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File Visits
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Jake Shelton Masters Dissertation 2014.pdf | 68 |
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