Mafokeng, Thabo2024-05-202024-05-202023https://hdl.handle.net/10539/38520A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in the field of Digital BusinessI can genuinely affirm that reaching such an achievement would not have been possible without the support of many individuals. I extend my heartfelt gratitude to Professor Adheesh Budree for supervising my research throughout the past year. Thank you once again for your patience, time, invaluable ideas, and constant motivation. I appreciate your meticulous review of my study and your constructive comments and suggestions. I also express my thanks to Ms. Ayanda Magina and Professor Jabulile Msimango Galawe for their expertise and guidance, as well as to all the other individuals who contributed by participating in the research questionnaire. I am deeply grateful for every bit of assistance and effort. Lastly, I offer special thanks to my family for their unwavering support, understanding, and patience. It is with you that this study has found its placeen© University of the Witswatersrand, JohannesburgPerceived valueSatisfaction and trustUser experienceElectronic word of mouthSecurity and trust and Website qualitySDG-8: Decent work and economic growthDissertation