The reinforcing effects between flying as a core service and partners within a local oyalty programme .

Mosala, Thabo2017-05-102017-05-102015http://hdl.handle.net/10539/22484MBA ThesisThis research replicated a dynamic model of cross-buying across loyalty programme partnerships and tested the model using data from a South African airline. The research sought to identify reinforcing mechanisms active between partners.enCustomer loyalty programs,Airlines -- South Africa -- ManagementThe reinforcing effects between flying as a core service and partners within a local oyalty programme .Thesis