Investigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industry

David MasiloFavour ChaukeNeo LigarabaGoitumetswe Pitso2025-07-22WOS2708-3209https://hdl.handle.net/10539/45676Investigating the impact of artificial intelligence stimuli on customer engagement and brand relationship quality in the retail banking industryJournal Article