Prins, Franciscus X.2025-03-042021Prins, Franciscus X.. (2021). Would You Drink It? An Exploratory Study Gauging the Public’s Perceptions and Attitudes on the Use of Reclaimed Wastewater in South Africa [Master’s dissertation, University of the Witwatersrand, Johannesburg].WireDSpace.https://hdl.handle.net/10539/44072A research report submitted in partial fulfillment of the requirements for the Degree of Master’s by Coursework and Research Report in the field of Industrial/Organisational Psychology in the Faculty of Humanities, University of the Witwatersrand, Johannesburg 2021Increasing population figures globally, and in South Africa, and other factors, such as climate change could result in countries and regions suffering severe water scarcity. Alternative water sources, such as wastewater reclamation, are available which could bridge the supply and demand gap. Historically consumers have been against the use of water from water reclamation plants. This study aimed to determine consumers’ attitudes and key trade-offs toward alternative water sources, and to inform policy-and decision-makers for improved future public engagement. This could potentially improve the support for, and success, of future water reclamation plants. With the use of traditional surveys consumers’ willingness to consider alternative water sources are often determined after having assumed that they have existing knowledge of often complex topics. In this study, a decision pathway design allowed for information provision within an adaptive online survey with a set of linked questions. This encouraged the deliberate construction of opinions and views. In this way, respondents’ choices were more likely to be based on correct information before being asked to provide their opinions. By selecting one pathway information was revealed about respondents’ trade-offs and reasoning processes. Quantitative data were collected, and various demographical variables and responses were explored. Respondents’ most preferred water alternatives were provided at two points (at the start and at the end of the survey). The data revealed that there were changes between respondents most preferred alternative at the start and end of the survey. Furthermore, under situations of severe water scarcity most South African consumers would be in support of direct reclamation, however, respondents’ level of trust in the government, and the associated level of affect, could play a determining factor in the future successful implementation and operationalisation of water reclamation plants.en© 2024 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.Water ReclamationDecision Pathway Survey DesignDirect ReuseAlternative Water SourcesWater ScarcitySustainabilitySDG-11: Sustainable cities and communitiesDissertationUniversity of the Witwatersrand, Johannesburg