Galeforolwe, Kelebogile2025-03-202024Galeforolwe, Kelebogile. (2024). Crisis management in the subscription video on demand industry in sub-Saharan Africa [Master’s dissertation, University of the Witwatersrand, Johannesburg].WireDSpace.https://hdl.handle.net/10539/44396A research report submitted in partial fulfillment of the requirements for the degree of Business Administration to the Faculty of Commerce, Law, and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024This qualitative research aimed to explore crisis management approaches in the sub-Saharan Africa subscription video on demand industry by investigating past crisis experiences of subscription video on demand organisations. The study gathered insights from multiple sources, including literature and crisis management strategies, to provide informed data that the subscription video on demand industry can use to develop successful crisis management strategies. The subscription video on demand industry has high prospects of growth in sub-Saharan Africa. The purpose of the study was to create a multidisciplinary crisis management guideline for the subscription video on demand industry to handle crises effectively. The primary research question was to identify the appropriate crisis management approach for the subscription video on demand industry. The sub- questions related to the selected organisation's previous crisis management experiences, proactivity to avert crises, and the preparation for and coping with future crises in the sub-Saharan Africa subscription video on demand industry. The study aimed to bridge the gap found in published literature by exploring and investigating these research questionsen© 2025 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.Creeping crisisCrisisCrisis managementOrganisational crisisSubscription video on demandVideo streaming technologyUCTDDissertationUniversity of the Witwatersrand, JohannesburgSDG-8: Decent work and economic growth