Investigating the Impact of Social Media Marketing Activities on University Brand Preference and Word of Mouth Communication

Chulumanco PotelwaThato PhaleAaron KoopmanNeo Ligaraba2025-07-21SCOPUS23258071https://hdl.handle.net/10539/45669Investigating the Impact of Social Media Marketing Activities on University Brand Preference and Word of Mouth CommunicationJournal Article