Luthuli, Sabatha2024-09-032024-09-032022Luthuli, Sabatha. (2022). Enhanced motor vehicle security in South Africa [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.https://hdl.handle.net/10539/40452https://hdl.handle.net/10539/40452A research report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2022This study was aimed at investigating enhanced motor vehicle security in South Africa. there has been an increase in car theft in South Africa as a result of dwindling motor vehicle security in the country. Therefore, it was important to investigate enhanced motor vehicle security solutions and how this gap in motor vehicle security can be filled by new investors. The study objectives were as follows to explore the views of potential motor vehicle security customers in South Africa, and to demonstrate business opportunity through a survey of potential motor vehicle security customers in South Africa. The quantitative research method was applied in order to achieve the research objectives of this study. The quantitative data used in this study was collected by means of an online questionnaire and there were 55 research respondents who are potential motor vehicle security customers in Gauteng, South Africa. The data collected was analysed using SPSS Statistics 28. According to the study, potential vehicle security customers in South Africa need additional security and with their current vehicle security. In addition, potential vehicle security customers in South Africa will buy a steering lock because they are concerned about security. Further, potential vehicle security customers in South Africa believe that this concept product is the best to protect their vehicle and they have a strong appeal for the product. The results also showed that some potential vehicle security customers in South Africa are willing to spend up to R1000 on vehicle security because are somewhat concerned about their parked cars that are left unattended for a long time. Furthermore, the results showed that potential vehicle security customers in South Africa are willing to purchase this concept product as a gift for someone. Based on this study, the government should encourage investment in motor vehicles and property security in the country, and investors should explore various innovative methods of providing motor vehicle security to potential customers. In addition, the government should encourage comprehensive insurance coverage for potential motor vehicle customers and should reinforce public security to reduce the current security risk for potential motor vehicle customersen© 2022 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.Car theftBusiness VentureSteering LockVehicle SecurityCrime PreventionSecurity South AfricaMotor Vehicle SecurityUCTDSDG-17: Partnerships for the goalsDissertationUniversity of the Witwatersrand, Johannesburg