Nhlapo, Simon2024-10-142024-10-142021Nhlapo, Simon. (2021). The promotion of Corporate Entrepreneurship in the South African financial services organisations [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.https://hdl.handle.net/10539/41545https://hdl.handle.net/10539/41545A research report presented in partial fulfillment for the degree of Master of Business Administration to the Faculty of Commerce, Law, and Management, University of the Witwatersrand, Johannesburg 2021There has been a growing interest in corporate entrepreneurship in the last four decades. Corporate entrepreneurship has therefore become a necessary attribute that organisations that wish to gain competitive advantage and be market leaders should possess. This study assesses the extent to which corporate entrepreneurship is promoted and encouraged in South African financial services organisations. The research study identifies and investigates organisational internal factors, which affect the promotion of corporate entrepreneurship in South African financial services organisations through administering Corporate Entrepreneurship Assessment instrument (CEAI). The research results indicate that work discretion is the only construct that respondents perceived to be encouraged and promoted. This was further confirmed by higher positive responses on items relating to autonomy and freedom. Participants reflected a neutral sentiment regarding the promotion of corporate entrepreneurship irrespective of gender, age, organisational level, tenure, and overall employment tenure. The research results also suggests that management sentiment is low on time availability for the promoting entrepreneurial activities. Therefore, we conclude that the South African financial services industry still has an enormous task to create an environment conducive for corporate entrepreneurship.en© 2021 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.Corporate entrepreneurshipInnovationManagement suppoftWork discretionReward/rei*forcement Time availabilityOrganisational boundariesRisk takingSelf-RenewalUCTDSDG-8: Decent work and economic growthDissertationUniversity of the Witwatersrand, Johannesburg