Lazanakis, Chris2011-05-102011-05-102011-05-10http://hdl.handle.net/10539/9720MBA - WBSThe purpose of this project report was to develop a conceptual model that could be used to examine collaboration within its particular supply chain for the Web Printing industry. Although the model is based on literature not necessarily related to the Web Printing industry, it is suited for any industry that needs to improve collaboration within its supply chain. The findings from the research show that the industry in question can benefit by investigating the proposed model. For effective collaboration, information sharing is of cardinal importance. Respondents have indicated through the questionnaires that firstly, trust and commitment do not exist for all members in the supply chain. Access to information and on-line information in particular is limited. This affects much needed supply chain visibility that is vital for collaboration. Another important factor is the lack of an integrated information infrastructure to support information sharing. The industry’s access to technologies for improved supply chain collaboration is also a major factor impeding successful communication and thus collaboration within and across the supply chainenSupply chain managementPrinting industryThesis