Moyo, BhekinkosiParkins, Lorato2024-05-242024-05-242023https://hdl.handle.net/10539/38552A business venture proposal submitted to the Faculty of Commerce, Law, and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Business AdministrationThis project focuses on the establishment of a small farm business venture in Tlapeng Village, a rural area in Northwest Province, to explore market opportunities and promote social empowerment. By employing sustainable farming practices, the project seeks to enhance the socio-economic conditions of the community. Through a thorough assessment of market dynamics and consumer preferences in Kagisano Molopo, the project examines market demand, competitive landscapes, and consumer preferences. This analysis aids in identifying potential customers and developing unique selling propositions and understanding distribution channels and exploring niche markets, effective marketing strategies can be devised to gain market share. The project emphasizes the impact of a small farm business venture on social empowerment and business sustainability and highlights the key contributors to social empowerment, including bridging the knowledge gap, optimizing human resources, providing training and education programs, generating employment opportunities, ensuring access to healthy food, and fostering collaboration with the local community. These initiatives not only improve individuals' livelihoods but also foster a sense of community and overall well-being.en© University of the Witswatersrand, JohannesburgSmall FarmRural Area EmpowermentKagisano Molopo MunicipalityNorth-West ProvinceUCTDSDG-15: Life on landDissertation