Matsena, Tshwantsho J2023-02-272023-02-272022https://hdl.handle.net/10539/34674A research report submitted in partial fulfilment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law and Management, Wits School of Governance, University of the Witwatersrand, 2022This research study aims to explore the adoption of online share trading in South Africa. Online share trading is a function of stock market participation, through a technology-based platform. The platform can be offered by traditional stockbrokers or by financial technology-based service providers.enOnline share tradingConsumer technology adoptionRetail investingExplanatory sequential mixed methodsUTAUT2UCTDSDG-8: Decent work and economic growthDissertationUniversity of the Witswatersrand, Johannesburg