Mainganya, Tshedza Caine2025-01-282025-01-282024Mainganya, Tshedza Caine. (2024). The influence of the Single African Air Transport Market (SAATM) on the South African aviation industry [Master’s dissertation , University of the Witwatersrand, Johannesburg].WireDSpace.https://hdl.handle.net/10539/43764A research project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024This study examines the influence of the Single African Air Transport Market (SAATM) on the South African aviation industry. The paper uses Porter's Five Forces for thematic analysis to explore changes in market competition, airline operations, and regulatory frameworks. Key findings include increased market competition spurring service and operational innovations, shifts in airline operations such as route expansion and efficiency improvements, and the need for regulatory adaptations to maintain safety, security, and fair competition. This study provides comprehensive insights into the strategic implications and challenges for South African aviation stakeholders in the context of SAATM's implementation, contributing significantly to understanding aviation market liberalisation in Africaen© 2024 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.Airline Operational EfficiencyStrategic Alliances in AviationPorter's Five Forces Model AirlineAviation IndustrySingle African Air Transport MarketSDG-8: Decent work and economic growthDissertationUniversity of the Witwatersrand, Johannesburg