Tomaselli, Keyan G.2011-05-202011-05-201984-08-13http://hdl.handle.net/10539/9890African Studies Seminar series. Paper presented 13 August 1984Language -- or labels -- is a prime site of ideological struggle in South Africa. The tussle for meanings, images and sounds occurs at every level within the media. Because the media are owned and controlled by the politically and economically ascendant classes within the social formation, it is inevitable that the media will accredit a dominant reality over subordinate ones. In South Africa, the state not only defines the hegemonic construct of reality, but it perpetuates and delineates the ethnic, racial, political, historical and geographical content of what it calls 'nation-states' and the racially segregated 'communities' which fall outside the homelands.enMotion pictures. Political aspects. South AfricaDocumentary films. South Africa. History and criticismMotion pictures. South Africa. Production and directionBlacks. South Africa. Economic conditionsBlacks. South Africa. Social conditionsCommunitiesWorking Paper