Sawu, Rohini2024-08-272024-08-272023Sawu, Rohini. (2023). The role of design houses [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.https://hdl.handle.net/10539/40346https://hdl.handle.net/10539/40346A research report submitted in partial fulfillment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2023This research is an exploration of the potential role of non-fungible tokens (NFTs) in brand marketing communications in a South African contexten© 2023 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.Non-fungible tokensNFTs, brandsMarketingMarketing communicationsBrand equityIMCConsumer packaged goodsCPGUCTDSDG-8: Decent work and economic growthDissertationUniversity of the Witwatersrand, Johannesburg