Govender, Jheronisa2023-11-302023-11-302023https://hdl.handle.net/10539/37221A research report submitted in partial fulfilment of the requirements for the degree of Master of Management in Digital Business to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2022This report considers the influence of technology on the automotive OEM business model and looks at the business model options that exist for OEMs in South Africa in the future. A qualitative research methodology was utilised, and the research found that technology has a profound impact on the business model. New technology such as electric vehicles and autonomous vehicles are rapidly entering the automotive environment. As a result, sustainability and protection of the environment is a massive topic for the industry. Additionally, the impact of new technology and disruption to the automotive world will result in new business models, new customers and new ways of operatingenBusiness modelOriginal equipment manufacturerCustomer experienceUCTDSDG-8: Decent work and economic growthDissertationUniversity of the Witswatersrand, Johannesburg