Mindi, Thulani2025-03-132023Mindi, Thulani. (2023). Technology Adoption by Small-Scale Farmers in the Mid-Vaal Local Municipality [Master’s dissertation, University of the Witwatersrand, Johannesburg].WireDSpace.https://hdl.handle.net/10539/44278https://hdl.handle.net/10539/44278A research report submitted in partial fulfillment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law, and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2023It has been demonstrated that using technology in the farming industry increases production, efficiency, and income. Adoption of technology is influenced by a wide range of circumstances, though. The aim of this study was to examine, using the PESTEL framework, how external factors affect small-scale farmers' adoption of technology throughout the Mid-Vaal Municipality. This would help the municipality, policymakers, and other stakeholders, as well as small-scale farmers, identify and prioritise external factors that significantly impact small- scale farmers' adoption of technology and take appropriate action to address or mitigate them through changes in policy or technology. A qualitative research study using semi-structured face-to-face interviews was conducted with a sample group of 11 participants. The group was made up of farmers with a diverse background in terms of farming experience and educational background. The study also focused on farmers who are involved in selling all or part of their produce operating farms between two and five hectares. A thematic analysis technique was used to identify themes in the data analysis. Most of the farmers said they are aware that technology can help them be more productive, and efficient, and generate more revenue. However, the findings of the study demonstrated that when it comes to technology adoption, most of the farmers are negatively impacted by external factors. Farmers have expressed frustration with government policies which do not enable them to implement new technology and with the stringent admission requirements of programs designed to help them, it impossible for small-scale farmers to get involved. Farmers also indicated that financial institutions view small-scale farmers as high risk and have less appetite to provide them with financial assistance to help them modernise their businesses using technology. Thus, farmers resorted to monitoring technology trends in the farming space and creating “makeshift” solutions of what is trending at the time. Furthermore, the findings showed that economics of acquiring and operating the technology is the biggest external factor farmers consider before they acquire any of form of technology. Additionally, farmers prefer using tried and tested methods iii as this is less risk and affordable. Moreover, there’s a new generation of farmers coming into the Mid-Vaal and have a positive view of new technology, which could lead to the utilisation of the latest technology as the farming operations mature. Lastly, the study made recommendations to support the adoption of technology amongst farmers to increase productivity, efficiency, and revenueen© 2024 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.Small-Scale FarmersTechnologyTechnological PlatformsExternal FactorsProductivityEfficiencyRevenuesUCTDSDG-9: Industry, innovation and infrastructureDissertationUniversity of the Witwatersrand, Johannesburg