Brand authenticity influence on young adults luxury sneakers brand preference The mediating role of brand image

Neo LigarabaJoy ChengNompumelelo NdungwaneBrighton Nyagadza2024-10-032024-10-03DOAJ2314-7202https://hdl.handle.net/10539/41343Brand authenticity influence on young adults luxury sneakers brand preference The mediating role of brand imageJournal Article