Gamedze, Nkosinathi Tebogo2015-01-262015-01-262015-01-26http://hdl.handle.net/10539/16770'A dissertation submitted to the Faculty of Arts, University of the Witwatersrand, Johannesburg, in partial fulfilment of the requirements for the degree of Master of Arts'. Johannesburg 1987enAdvertising copyAdvertising--TranslationsSemiotics, mythology and translation in the framework of commercial advertisingThesis