Telepresence, social presence and involvement in consumer's intention to buy apparels through an interplay of consumer brand engagement

Muhammad ZahidMuhammad KamranM SzostakTahir Awan2024-12-132024-12-13SCOPUS14636689https://hdl.handle.net/10539/43319Telepresence, social presence and involvement in consumer's intention to buy apparels through an interplay of consumer brand engagementJournal Article