Burgess, Steven Michael2017-01-302017-01-302017-01-30http://hdl.handle.net/10539/21787A Thesis Submitted to the Faculty of Commerce University of the Witwatersrand, Johannesburg for the Degree of Doctor of Philosophy Johannestmr.g 1990The purpose of this thesis is to investigate the link between personal values, consumer behaviour and brand image perceptions. Recent developments in consumer research and psychology. [Abbreviated Abstract. Open document to view full version]enThesis